![]() The company didn't respond to requests for comment.Īdditional game makers could join the fray. Reuters reported in October that AppLovin had hired Morgan Stanley to lead an IPO that could come in early 2021. It also bought Magic Tavern, whose puzzle game Project Makeover is now the 13th highest-grossing game on iOS, and Peoplefun, creator of Wordscapes. The company created a publishing division that's snapped up studios, including Machine Zone, maker of Game of War: Fire Age and World War Rising. In 2016, the company, then owned by Caesars Interactive Entertainment, was acquired for $4.4 billion by a group of Chinese investors, led by billionaire Shi Yuzhu's investment firm and including Alibaba founder Jack Ma.Īfter Roblox, the next game maker to go public could be AppLovin, a Silicon Valley company that got started in mobile advertising and app discovery and acquired its way to becoming one of the top providers of mobile games.ĪppLovin was valued at $2 billion in a 2018 financing round led by KKR. Playtika has been spanning the globe for game studios. "The mobile industry has reached a point where, with the right strategy, publishers are able to reliably forecast returns from successful games." "The industry has reached a level of maturity where the large mobile games publishers are looking to spend big on expanding, and one of the easiest ways to do that is through acquisitions," Chapple said, in an email. That's particularly important in the brutally competitive gaming market, which has traditionally been a hits-driven business with unpredictable growth. According to research group SensorTower, the mobile game market grew 26% last year to $79.6 billion, "an enormous surge in part due to the global pandemic and lockdowns," said Craig Chapple, a mobile insights strategist at the firm.Ĭompanies at the top of the queue to hit the public markets have spent the last few years expanding their gaming catalogues through acquisitions, giving them a greater diversity of revenue sources. The coronavirus pandemic of 2020 accelerated what was already a rapid shift to mobile gaming, fueled by a flood of powerful smartphones and tablets into the mainstream and a hefty investment by carriers into faster networks. Personal Loans for 670 Credit Score or Lower Personal Loans for 580 Credit Score or Lower ![]() Best Debt Consolidation Loans for Bad Credit ![]()
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